MRKTKings
MRKTKings is a marketing and branding agency that needed a modern, bold website that showcased their work, credibility, and unique value. The experience had to feel authoritative yet creative.
The Challenge
The previous website lacked structure, clear communication, and compelling storytelling. The agency needed stronger positioning through UI and UX that reflected their creative expertise.
Strategy and Approach
1. Defining the Content Framework
I structured pages for:
homepage
services and capabilities
case studies
team and culture
testimonials
contact funnel
2. Creating a Bold Visual Identity
I designed layouts using:
strong typographic hierarchy
dynamic grid layouts
creative section dividers
eye-catching card systems
3. Streamlined Service Storytelling
Each service page was redesigned with:
clear pain-solution framing
structured content blocks
outcome-focused messaging
4. Portfolio Presentation
I created a scalable case study card system with:
hover interactions
visual previews
categorization filters
5. UX Improvements
I refined navigation, CTAs, hierarchy, and scroll flow for stronger engagement.
Key Decisions
Using bold typography for strong differentiation
Structuring content to highlight outcomes rather than generic descriptions
Using modern layout patterns to convey creativity
Impact
Increased professionalism and credibility
Higher user engagement due to better flow
Easier content expansion for future case studies
What I Led
Complete redesign, UX structuring, UI visual direction, and prototype creation.
Final Delivery
A modern agency website with a strong creative identity and high visual appeal.
Reflection
This project helped me blend strategy-heavy UX with expressive UI for an agency identity.
